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About Us

We work for corporate and private clients, as well as the public sector.
Thanks to a pragmatic angle, skill and experience, we deliver high quality solutions, fast.
We are known for our integrity, dedication, discretion and out-of-the-box thinking.
We have found solutions or compromises where others only saw a dead end or a fait accompli.

Value Associates was set up by Manuel Baldauff in 2011 with the goal to combine first class services with human values. And a greater flexibility to serve clients, free of conflicts as they frequently arise in a Big 4 environment.

Since its inception, Value Associates has advised some of the most reputable Luxembourg entrepreneurs, corporations and institutions, including the Luxembourg government, as well as international family offices.

Work is often carried out alongside lawyers, tax advisors, accounting firms, family offices and banks.
Value Associates makes a point of providing pro-bono work to socially targeted initiatives and non-profit organisations.


Manuel Baldauff


Manuel was born in Luxembourg in 1968 and is a graduate from ETH Zurich (Swiss Federal Institute of Technology) and HEC Paris. He further earned certificates from the Amsterdam Institute of Finance, the London School of Economics and Political Science, MIT Sloan School of Management and INSEAD.

He started his career in the banking industry with Banque Générale du Luxembourg (now BGL BNP Paribas) in Luxembourg, and joined Deloitte in 2001. In June 2002, at the age of 34, he was appointed equity partner in charge of corporate finance, one of the youngest appointments to date.

Manuel is a non-executive director in various companies, some having a Luxembourg focus, others acting globally.

Manuel enjoys golf, yoga, and generally keeping fit physically and mentally. He also enjoys contemporary art, opera, classical music, communication, style and design, public affairs, personal development, bridge, mathematics and computer algorithms.

Manuel is a Baden-Powell fellow of the World Scout Federation, a non-executive director of Fondation Peters, an international charitable foundation established in Luxembourg, and a former member of the Finance Commission of the City of Luxembourg. In the same spirit of pro-bono work and interest for the society as a whole, Manuel is a co-author of a major study led by the Alphonse Weicker Foundation, captioned “Europe 2012 ‑ Globalisation et cohésion sociale - Les scénarios luxembourgeois”, initially published in 1997 and updated in 2013, which analyses the impact of European integration on the sovereignty of Luxembourg, under the academic leadership of Prof. Bruce Scott (Harvard Business School).

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